“We have locked in new customers and expanded the overall pie. Amazon has claimed that the uptake of the device has increased in the country after the launch of the 4K variant. Amazon’s Fire TV stick is the leading device in the market with a commanding market share, Amazon claimed citing IDC research. The service will be accessible through the purchase of Amazon Fire TV Stick – Tata Sky Edition, to allow users to view content from apps like Amazon Prime Video, Hotstar, Sun NXT, Eros NOW, and Hungama Play. Amazon this week joined hands with direct-to-home service operator Tata Sky to launch a new service called Tata Sky Binge.
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